Category: Leadership

I remember several years ago being a student in my Advertising 101 class in New York City. We were discussing unique selling propositions (“USPs”). The professor asked the class to define a USP. I, along with most of the other freshmen students, didn’t really understand

Price strategy is emerging as the most important resource for companies to increase their competitive advantage. The vast majority of companies have spent years achieving gains through cost cutting, outsourcing, process re-engineering and the adoption of innovative technologies. However, the incremental benefits from these important

I. Summary of a marketing plan The marketing planning (concretized in the marketing plan) is an essential organizational activity, considering the hostile and complex competitive business environment. Our ability and skills to perform profitable sales are affected by hundreds of internal and external factors that

To make a Profit, the business needs to focus, not on breaking even, not on survival, but on business profitability – literally, the ‘ability’ of the business to aim at and produce a specific dollar amount of profit as a percentage of projected gross income.

In my last three articles, I talked about my ups and downs in affiliate marketing, the two sides of that business model and why giving value to people is more important than anything else – including self-belief in your business success. Here, I am going

When I first moved to China, I knocked around the back streets and roads, as I always do. During my explorations, I bought a few old teapots. Personally, I always rely on my own judgment in buying art. I have made my own art, in