Category: Leadership

Market research is the process of collecting and analyzing data from and for the targeted markets of different business niches and at different stages of business implementation. In other words, it is a continuous process which is useful at the planning stage, after the business

It’s worth taking a bit of time on a regular basis (at least every three months) to work out and write down the Strengths, Weaknesses, Opportunities, Threats, and Constraints which affect your courier business. Once you have them listed, you can work out a plan

You know that you work that your engineering company is the best out there, but does the public know that? What makes your firm better than the competition? Do your prospective clients know that? What advantages and benefits do your clients have by using your

A discussion about branding is generally not a conversation anticipated with excitement. If you’re a marketing type it can be characterized as maybe interesting. But, promising most people an indepth discussion on the subject of wine branding; heck, we might have no one accepting an

Sustainable advantage of an organization can be determined by its ethical capability. Ethical capability of an organization is its duty to do what is right. Some organizations such as Enron, Sathyam, and Tyco etc have made false statements in their accounts and cheated both the

WordPress Marketing Tips – Make Your Websites Soar With blogs, podcasts, video, eBooks, newsletters, whitepapers, SEO, social media marketing, and other forms of content marketing which serve to bring customers in closer to the brand, business owners are able to build their brand and increase