Category: Leadership

The principle of ‘Survival of the fittest’ remains valid in the present global economy characterized by the presence of ever changing business environment. Every modern company needs to struggle for the existence & growth under such a competitive environment. One surest way to achieve this

We all have decisions to make every day: should I have a bar of chocolate today or not? should I go out tonight or not? which piece of work should I start first? should I go out on a date with that guy/girl? what should

Digital media has given birth to many new forms of customer research. Many businesses are now embracing the many new methodologies and we have seen how the marketers have adapted the digital methodologies over traditional methods. They do this because the new digital research methods

Creating a business plan for your beauty salon presents the perfect opportunity for you to create a functioning cash flow statement (sometimes called the statement of cash flows). This will allow you to make key decisions about cash flow going forward. Creating the Cash Flow

If you are in business, you have probably at least heard of a Unique Selling Proposition or USP. It’s one of those terms that almost every business owner has heard of. But hardly anyone ever uses. Which is too bad, because once you understand the

A recent conversation started with a typical question, “How’s business?” The reply was equally typical and prefaced by a sigh, “You know (another sigh), same old / same old.” Clearly the person responding has “VCD” or “Vision Challenge Disorder.” VCD happens when the vigor goes