Category: Strategy

A business plan layout should be efficient, easy to follow and simple to use. The other important aspect is a plan should be about getting results. Not just for your own organization’s sake, but for bankers, financiers, investors and other stakeholders. After all, there is

Someone or something that is disruptive is usually associated in the negative. The sub-prime mortgage crisis has disrupted financial and housing markets. That’s bad. My son was being disruptive at dinner while someone else was talking. That’s bad too. But I believe the idea of

It’s common for businesses embarking in internet marketing and social media to think they need to build their strategies around technology and not look at audience needs first. Every business needs an integrated marketing plan. Sometimes businesses see digital planning as a separate thing but

I was told that the life blood of your Network Marketing business is to “recruit recruit recruit hard” then Sponsor – repeat “recruit recruit recruit hard” – sponsor – something is wrong with this equation? Now Network Marketing is a business model, however it is

Consumer behavior and brand loyalty holds the key to brand management. People generally follow a certain pattern while choosing or buying things. A good brand manager is one who knows the pulse of the customers, knows their buying behavior and pattern and is able to

Formulating a marketing strategy for your ecommerce website is one of the most important things you can do for your business. There’s no point in building a website before you’ve even thought about the marketing aspect of it. You must understand your market from the